So How Does Twitter Help B-To-B Marketers?
Twitter is one of those Marketing ‘Tools’ which I suggested last week could provide a new way to reach out to customers and prospects (as… Read More »So How Does Twitter Help B-To-B Marketers?
Ceri Jones
Integrating Marketing with Sales to Track Results
Long time, no post…! Apologies to all (two?) of you who have been hanging on my every word and are therefore disappointed that it’s taken… Read More »Integrating Marketing with Sales to Track Results
Content generation for lead nurturing in a 1-to-1 world
In this networked world it remains a challenge to take potential buyers through a truly personalized interactive experience with your company. The Holy Grail of… Read More »Content generation for lead nurturing in a 1-to-1 world
Performance Measurement in B-to-B Marketing
Marketing in technology markets has become increasingly focused on measurable outcomes. As Marketing execution becomes more and more digital, Marketers are benchmarking email opens, clicks,… Read More »Performance Measurement in B-to-B Marketing
What happened to B2B Marketing Strategy?
B2B marketing has changed B2B markets continue to see major disruption from global competition, new market entrants, new technologies, shifting supply chains and price erosion,… Read More »What happened to B2B Marketing Strategy?
What’s So New About ABM?
Surely, B2B Sales & Marketing has always targeted accounts! Account-Based Marketing (ABM) has received a significant amount of attention from B2B companies in the last… Read More »What’s So New About ABM?
Marketing Leadership in Changing Times
Marketing is experiencing unprecedented change. From Social networking to Customer Relationship Management (CRM) and Marketing Performance Management (MPM). How it responds to the challenges of… Read More »Marketing Leadership in Changing Times
What can B2B Marketing Learn from Covid-19? Is this a ‘new normal’?
As we emerge, blinking in the light, from several weeks of enforced lock-down in our homes, we are already seeing a number of claims for… Read More »What can B2B Marketing Learn from Covid-19? Is this a ‘new normal’?
5 Ways to Kill Off Your B2B Marketing Automation Project – Revisited
In ,,March 2011, I looked at some of the factors that I felt were likely to hold back the nascent market for marketing automation platfoms… Read More »5 Ways to Kill Off Your B2B Marketing Automation Project – Revisited
Focus on Marketing Metrics: should we be doing more?
I was inspired by a great Blog from Mashable to look at some of the current thinking on Marketing measurement. Prashant Suryakumar, who wrote this… Read More »Focus on Marketing Metrics: should we be doing more?
- « Previous
- 1
- 2
- 3
- 4
- Next »