When, back in 2013, I rolled-out training for the new ,Sales & Marketing SLA (service level agreement) at Basware I would sometimes liken the Sales-Marketing… Read More »Are Marketing and Sales in B2B Still Living on Different Planets?
Surely, B2B Sales & Marketing has always targeted accounts! Account-Based Marketing (ABM) has received a significant amount of attention from B2B companies in the last… Read More »What’s So New About ABM?
I was inspired by a great Blog from Mashable to look at some of the current thinking on Marketing measurement. Prashant Suryakumar, who wrote this… Read More »Focus on Marketing Metrics: should we be doing more?