Analytics and Attribution
Introduction This is the second part of my post on what it takes to enable timely engagement with buyers in the B2B technology buying process.… Read More »Managing and measuring performance of the B2B sales funnel
Introduction This week I’ll continue my look, started with last week’s Blog, at Marketing’s contribution to sales pipeline and how the customer’s buying cycle must… Read More »7 Steps to Effective Pipeline Management – Part 2
The primary driver of B2B Marketing in high-tech markets is to feed the sales pipeline and generate a quantifiable contribution to revenue targets. Marketing is… Read More »7 Steps to Effective Pipeline Management – Part 1