Marketing Operations
Marketing in technology markets has become increasingly focused on measurable outcomes. As Marketing execution becomes more and more digital, Marketers are benchmarking email opens, clicks,… Read More »Performance Measurement in B-to-B Marketing
As we emerge, blinking in the light, from several weeks of enforced lock-down in our homes, we are already seeing a number of claims for… Read More »What can B2B Marketing Learn from Covid-19? Is this a ‘new normal’?
In ,,March 2011, I looked at some of the factors that I felt were likely to hold back the nascent market for marketing automation platfoms… Read More »5 Ways to Kill Off Your B2B Marketing Automation Project – Revisited
I was inspired by a great Blog from Mashable to look at some of the current thinking on Marketing measurement. Prashant Suryakumar, who wrote this… Read More »Focus on Marketing Metrics: should we be doing more?
Recent experience has reminded me that, as we in B2B seek to implement enterprise-class tools to support our marketing efforts in demand generation and sales… Read More »5 Ways to Kill Off Your B2B Marketing Automation Project
In previous blogs in this series, I have considered the importance of clearly defining target personas and then using engagement behaviour, combined with other structured… Read More »Optimising Digital Channels for Conversion in B2B
A recent article in DemandGen report suggests that Marketing Automation Platform (MAP) vendors may suffer a dip in their revenues from a market valued at $325m in a… Read More »What is holding back the B2B market from adopting MAPs?