Marketing Strategy
Brand Strategy This is the second in a series on B2B marketing strategy. In our first Blog, we talked about the importance of strategy development… Read More »Creating a B2B brand strategy that really engages
‘Despite the rapid, decade-long growth of Google and other digital forms of advertising, traditional channels still commanded 66% of B2B marketing budgets this year, according… Read More »Is B2B Marketing Changing Fast Enough?
Twitter is one of those Marketing ‘Tools’ which I suggested last week could provide a new way to reach out to customers and prospects (as… Read More »So How Does Twitter Help B-To-B Marketers?
B2B marketing has changed B2B markets continue to see major disruption from global competition, new market entrants, new technologies, shifting supply chains and price erosion,… Read More »What happened to B2B Marketing Strategy?
Surely, B2B Sales & Marketing has always targeted accounts! Account-Based Marketing (ABM) has received a significant amount of attention from B2B companies in the last… Read More »What’s So New About ABM?
Marketing is experiencing unprecedented change. From Social networking to Customer Relationship Management (CRM) and Marketing Performance Management (MPM). How it responds to the challenges of… Read More »Marketing Leadership in Changing Times
As we emerge, blinking in the light, from several weeks of enforced lock-down in our homes, we are already seeing a number of claims for… Read More »What can B2B Marketing Learn from Covid-19? Is this a ‘new normal’?
Recent experience has reminded me that, as we in B2B seek to implement enterprise-class tools to support our marketing efforts in demand generation and sales… Read More »5 Ways to Kill Off Your B2B Marketing Automation Project
Time Magazine reported yesterday that MySpace is expecting to be sold off imminently by News Corp, but in the meantime was expecting to reduce its… Read More »What Did MySpace do Wrong…. if Anything?
It’s that time of year: time to reflect on what became of 2010 and look forward (hopefully) to 2011. For the B2B marketer, particularly in… Read More »Thoughts on 2010 for B2B Technology Marketing