Martech
As someone who has been intimate with digital and marketing operations for over 10 years, I find myself talking a lot about process, workflow, data… Read More »What is B2B Marketing Process? 5 Processes You Need to Know
When, back in 2013, I rolled-out training for the new ,Sales & Marketing SLA (service level agreement) at Basware I would sometimes liken the Sales-Marketing… Read More »Are Marketing and Sales in B2B Still Living on Different Planets?
Enabling growth by bringing people, process, data and systems together Introduction 10 years ago, Scott Brinker, the doyenne of the marketing technology industry, wrote his… Read More »It’s a Dirty Job, But Someone’s Got To Do It – Marketing Operations!
Introduction There is a famous speech in the 1992 film ‘Glengarry Glen Ross’ (warning: expletives!) given by Alec Baldwin, which reflects the ‘Hero’ Sales culture… Read More »Always Be Moving – CTAs, KPIs, Tracking & Attribution in B2B Marketing
Yesterday, Demand Gen reported that Marketo has signed up 700 customers in two years, grew 315% in 2010 and has now set its focus on… Read More »B2B Marketing Automation Continues its Inexorable Rise
In ,,March 2011, I looked at some of the factors that I felt were likely to hold back the nascent market for marketing automation platfoms… Read More »5 Ways to Kill Off Your B2B Marketing Automation Project – Revisited
A History of Failure As someone who has worked in the computer software industry for 15 years, I am painfully aware of the history of… Read More »Automating Demand Generation: will we follow the SFA model?
Recent experience has reminded me that, as we in B2B seek to implement enterprise-class tools to support our marketing efforts in demand generation and sales… Read More »5 Ways to Kill Off Your B2B Marketing Automation Project
A recent article in DemandGen report suggests that Marketing Automation Platform (MAP) vendors may suffer a dip in their revenues from a market valued at $325m in a… Read More »What is holding back the B2B market from adopting MAPs?