Digital Marketing and Web

Reaching B2B Buyers Means Being Found Wherever the Journey Begins

A Web search is usually where companies begin their journey to educate themselves and begin to evaluate alternatives to solve their business challenges. Whether this starts on Google, FaceBook or LinkedIn – or some industry-specific site – you need to be found for a conversation to start. And you need to make a great first impression. Websites and digital channels are a core part of any marketing execution strategy today and we help deliver the following outcomes

 

Websites and digital channels are a core part of any marketing execution strategy today and we help deliver the following outcomes

Brand Story, Messaging & Content

  • Brand value definition and storyboards that define ‘why you’ so that buyers understand what’s different and your team can articulate it consistently

  • Content Strategy with messaging hierarchy, persona definition and content boilerplate so that content development is aligned to buyer needs and expressed consistently, embedded with the right keywords

  • A web schema and taxonomy that turns your brand and proposition into something that engages, and converts visitors into leads

Content Marketing

Digital Channel Performance & Analytics

  • All social channels have their unique audiences, with differing setup and management requirements. It is important to establish what success looks like

  • Social and search strategies, combined with online advertising, need to be integrated and carefully planned to fit resource and budget availability 

  • Focusing on CPC and CPA we can deliver performance-focused outcomes aligned with your demand generation and growth targets

  • Combining Inbound with automated nurtures and scoring will increase engagement with active buyers

Digital Channels